Qualitative Impact Evaluation of a Social Marketing Campaign for Conservation | San Diego Zoo Wildlife Alliance

Year:

2018

DOI:

10.1111/cobi.13218

Publication Type:

Online - Multi-Author

Article/Chapter Title:

Qualitative Impact Evaluation of a Social Marketing Campaign for Conservation

Journal Name:

Conservation Biology

Author Name/Init:

Author Surname:

Salazar

Author Initials:

G.

Author Surname:

Mills

Author Initials:

M.

Author Surname:

Veríssimo

Author Initials:

D.