Year: 

2019

Publication Type: 

Journal Volume: 

25(1)

Page Range: 

40–54

Article/Chapter Title: 

To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn

Journal Name: 

Social Marketing Quarterly

Author Name/Init: 

Author Surname: 

Veríssimo

Author Initials: 

D.

Author Surname: 

Greenfield

Author Initials: 

S.