Year: 2015Publication Type: Journal Article - Multi-AuthorJournal Volume: 115Page Range: 41-48Article/Chapter Title: Competitive outreach in the 21st century: Why we need conservation marketingJournal Name: Ocean & Coastal ManagementAuthor Name/Init: Author Surname: WrightAuthor Initials: A.J. Author Surname: VeríssimoAuthor Initials: D. Author Surname: PilfoldAuthor Initials: K. Author Surname: ParsonsAuthor Initials: E.C.M. Author Surname: VentreAuthor Initials: K. Author Surname: CousinsAuthor Initials: J. Author Surname: JeffersonAuthor Initials: R. Author Surname: KoldeweyAuthor Initials: H. Author Surname: LlewellynAuthor Initials: F. Author Surname: McKinleyAuthor Initials: E.