Year: 2017DOI: 10.1177/1524500417734806Publication Type: Online - Multi-AuthorArticle/Chapter Title: Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing CampaignsJournal Name: Social Marketing QuarterlyAuthor Name/Init: Author Surname: Verissimo Author Initials: D. Author Surname: BianchessiAuthor Initials: A. Author Surname: ArrivillagaAuthor Initials: A. Author Surname: CadizAuthor Initials: F.C. Author Surname: MancaoAuthor Initials: R. Author Surname: GreenAuthor Initials: K.
