The effectiveness of celebrities in conservation marketing | San Diego Zoo Wildlife Alliance

Year:

2017

Publication Type:

Journal Article - Multi-Author

Journal Volume:

12 (7) e0180027

Article/Chapter Title:

The effectiveness of celebrities in conservation marketing

Journal Name:

PloS One

Author Name/Init:

Author Surname:

Duthie

Author Initials:

E.

Author Surname:

Veríssimo

Author Initials:

D.

Author Surname:

Keane

Author Initials:

A.

Author Surname:

Knight

Author Initials:

A.T.