Year: 2012Publication Type: Journal Article - Multi-AuthorJournal Volume: 5 (3)Page Range: 205-212Article/Chapter Title: Identifying Cinderella species: uncovering mammals with conservation flagship appealJournal Name: Conservation LettersAuthor Name/Init: Author Surname: SmithAuthor Initials: R.J. Author Surname: VeríssimoAuthor Initials: D. Author Surname: IsaacAuthor Initials: N.J.B. Author Surname: JonesAuthor Initials: K.E.