Year: 2017Publication Type: Journal Article - Multi-AuthorJournal Volume: 211Page Range: 95-101Article/Chapter Title: Increased conservation marketing effort has major fundraising benefits for even the least popular speciesJournal Name: Biological Conservation Author Name/Init: Author Surname: VeríssimoAuthor Initials: D. Author Surname: VaughanAuthor Initials: G. Author Surname: RidoutAuthor Initials: M. Author Surname: WatermanAuthor Initials: C. Author Surname: MacMillanAuthor Initials: D. Author Surname: SmithAuthor Initials: R.J.
