Year: 2017Publication Type: Journal Article - Multi-AuthorJournal Volume: 12 (10) e0182368Article/Chapter Title: Investigating the impact of media on demand for wildlife: A case study of Harry Potter and the UK trade in owlsJournal Name: PloS OneAuthor Name/Init: Author Surname: MegiasAuthor Initials: D.A. Author Surname: AndersonAuthor Initials: S.C. Author Surname: SmithAuthor Initials: R.J. Author Surname: VeríssimoAuthor Initials: D.